BMW Individual is a service for those who want to own a car that uniquely reflects their personality. Whether first-class materials, striking colours or exclusive technical fittings and modifications - at BMW Individual we hand-build cars with a unique character. A love of detail and the highest degree of handcraftsmanship guarantee cars of fascinating individuality.
But BMW Individual is a department of BMW Motorsport Gmbh :
Introduction :
BMW Motorsport GmbH was founded in Munich in 1972. BMW AG motor sport activities were looked after here and the BMW values of sportsmanship, dynamism and high performance uniquely cultivated. Since 1993 the company has carried the name BMW M GmbH, Gesellschaft für individuelle Automobile. The name of the company has changed, the character of its cars hasn't: they link racing car technology with absolute everyday pragmatism and perfect comfort.
Company History :
1972: Founding of BMW Motorsport GmbH.
1978: Founding of the BMW Driver Training business group.
1992: Integration of the BMW Individual business group.
1993: Renaming of the corporation as BMW M GmbH, Gesellschaft für individuelle Automobile.
1996: Founding of BMW Motorsport Ltd., England as an independent company looking after motor sport activities.
Racing Successes :
The history of BMW M is rich in motor sport successes - whether in the touring car class or Formula 1 where BMW won the title of world champion in 1993. This affinity with racing has remained to this day: team spirit, the joy of innovation and perfection still from the basis of BMW M.
Fields of Activity :
The Three Business Group of BMW Motorsport :
BMW M Automobiles - the complete synthesis of high performance and innovation.
BMW Individual - the way to your tailor-made BMW.
BMW Driver Training - the way to achieve superior driving skills.
BMW M Classics :
The M1, M3 and M5, the M 635CSi and the M 850CSi - to name but a few examples - have not only found a place in the hearts of automobile fans but their presence on the world's streets over the last 20 years has developed into the legend of M. Not simply 'old-fashioned' classics, they are living proof of the power of innovation and the fascination of BMW M.
Of course, here the M 850Csi is THE one we all want to heard from,
With this sports coupé the engineers at BMW created a dream car. Every detail of the 850CSi reflects the innovative spirit, aesthetic class, power and dynamics. With a total of 1,510 units built, it has today become a much sought-after rarity. Technical highlights such as Automatic Stability Control + Traction (ASC+T) with differential lock and active rear axle kinematics were premiered in the BMW 850CSi.
The 12 cylinder engine of the BMW 850CSi with 5.6 litre capacity develops 280 kW (380 hp) and accelerates the 850CSi from 0 to 100 km/h in 6 seconds.
"Individuality is the sum total of the freedom you enjoy in life."
Freedom is the greatest possession. Hardly anything can be of greater value than the realisation of one's own desires: for example in the form of an automobile which is as exclusive as it is unique.
With its unusual vehicle conceptions, BMW Individual fulfils the desire for automobile freedom.
From the sum total of individual options, masterly compositions are created which are perfect down to the last detail.
Discover some examples of the 840/850 masterpieces of BMW Individual :