AA Renewal Scam

I have been with the AA for several years and on annual renewal on the previous two years, I find the fee increases significantly (this year from £140 to £237). I go on-line to their website and select the same services that I currently have and find the on-line quote is £145. So I call them to say I am leaving them - reason being they are fleecing me on the renewal - I get told there are lots of additional stuff in the new Gold Membership (which I don't want) so I adamantly stick to the point that their on-line quote is £145 and unless they match that, I will definitely leave They have matched it again (same thing happened last year). So - check the renewal notice, don't let it auto-renew, and challenge the increase in price.